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The Art of Branding: Building a Memorable Identity

Creating a brand that stands out in the crowd is an art form in itself. The art of branding goes...

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Is it Time to Rebrand? Embracing the Imperfections and Crafting a Fresh Identity

Brands are constantly evolving, making it inevitable that at some point in its journey your brand will need a refresh....

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The Power of Storytelling in Marketing: Crafting Compelling Narratives

Amidst the whirlwind of digital advertising, data analytics and social media campaigns, the old-fashioned art of storytelling remains an essential...

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First Impressions Count: What does your Logo say about your Business?

In the vast landscape that is the world of business, the importance of a first impression cannot be overstated, and...

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The Silent Killers: Overlooked Web Redesign Mistakes That Can Tank Your Site

Having a well-designed website is crucial for success. It serves as the digital face of your business, and a well-executed...

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How to give Maximum Magic to your Facebook Business Page

Looking to maximise your Facebook Business Page? Of course you are. Of all the social media platforms, it is Facebook...

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5 Tips for Balancing Social Media Connection with Mental Health

We all love a good scroll, don’t we? Most of us find ourselves going down social media rabbit holes on...

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Decoding Brand DNA: Unveiling the Contrast Between Brand Identity and Brand Guidelines

Welcome to the world of branding, where every curve, colour, and character carries the power to shape perceptions and create...

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Unlocking Social Media Success: The Power of Social Listening

Perhaps you can proudly declare that you listen actively and communicate clearly in your personal and/or work relationships, but are...

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Quit Chasing Likes and Start Nailing the Big Wins

Social media has become a core part of our lives, with people and businesses alike tapping into its potential for...

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Seeing Beyond the Pink: Graphic Design’s Role in Unmasking Pinkwashing in October

In the world of marketing and design, colours play a pivotal role in shaping our perceptions and emotions. One colour...

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Typography: Because Words Matter

Have you ever stopped to think about how much we are surrounded by letters? Typography is everywhere we look, from...

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Web Wizardry: Supercharge Your Online Presence and Crush the Competition!

In today's business landscape, a strong online presence is crucial. Every business needs a website that showcases their portfolio, services,...

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Crack the Code: Crafting a Killer Marketing Resume for Ultimate Job Domination

Are you looking to get hired in the world of marketing? A successful resume is key. Writing a marketing resume...

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A Marketer’s Guide to Generation Z: Cracking the cool kid code

Generation Z is the largest generation globally, surpassing even the mighty Millennials. Ignoring them in your marketing efforts would be...

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6 Key Steps to Building a Solid Marketing Campaign

Planning a successful marketing campaign requires more than just hoping for the best - it takes careful consideration of many...

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5 Tips for Small Business Owners on Finding & Reaching the Right Audience Online

Breaking into the digital world can seem like a daunting task for any new business, but don't let it be!...

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The 7 Principles of Design: The Low-down on Creating Stunning Content

Design is more than just creativity. It requires a deep understanding of the fundamental principles that allow for impactful and...

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Avoiding the Panic: Creating a Yearly Social Media Calendar

“We have no post for tomorrow. What shall we post about?”. *Cue: Panic!* This classic poor planning and rushed production...

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Want to Sell your Products and Services Online? Here’s All You Need to Know

An e-commerce website is an excellent tool for businesses that sell products or services. The great advantage of having one...

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Marketing for Social Media? Here’s How to Succeed

Non-marketers think social media is a walk in the park, up until the point they actually get started on it...

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The Social Media Checklist Every Marketer Needs

As a marketer, you've got far too many things on your plate to be able to just remember them without...

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4 Steps for Creating a Consistent Content Strategy

You want to put your brand out there and be ‘present’ online, but you’re not sure what to post nor...

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Exploring the Influencer Market

With so many companies jumping on the influencer bandwagon, it’s no secret that incorporating content creators into your marketing plan...

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Social Media for your Business: Everything you Need to Know

Is your brand present online? Is social media part of your marketing strategy? Are you looking to grow an online...

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It’s time to boost your business: Marketing Tips for SMEs

We’ve put together a quick guide listing some of our best marketing tips that won’t break the bank, perfect for...

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