Most of the time, individuals will visit your business page to see your latest updates and search for important information, so you want to make sure these are filled out, corrected and updated accordingly. Select the categories and subcategories that best describe your company, include your website URL, and list your address, phone number and hours of operation (if applicable). All of this information will help your page appear in Facebook & Google searches when people are looking for companies like yours, which can increase your Facebook following even more.