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Generation Z is the largest generation globally, surpassing even the mighty Millennials. Ignoring them in your marketing efforts would be like trying to hide a dinosaur in a bathtub. By understanding their preferences and effectively reaching out to them, you tap into a massive consumer market that can skyrocket your brand’s growth. So who are those super cool, tech-savvy, socially conscious young individuals who are taking the world by storm and how do you grab their attention, win their hearts and make them fall head over heels for your brand? Below we list our six top tips to allow your brand to really connect with those born between 1996 and 2010.
1. Say Hello to WiFi
Gen Z grew up with smartphones glued to their hands and the internet as their playground. So if you’re not digital, you don’t stand a chance. Embrace the online world, get social media savvy and create eye-catching digital content that’ll make their screens light up like fireworks.
2. Keeping It Real
Gen Z has an uncanny ability to spot phonies from a mile away. Ditch the corporate jargon and the polished façade and instead be transparent and let your brand’s personality shine through. Tell meaningful stories and don’t be afraid to show your imperfections.
3. From Attention Span to Attention Snap
Attention spans are getting shorter by the minute, and Gen Z is at the forefront of the trend. Getting them to focus is like trying to catch a dragonfly with a pair of chopsticks. To grab their fleeting attention, you need to be quick, concise, and snappy. Think bite-sized content that packs a punch, memes that will make them lol, and videos that will make their thumbs hit the share button.
4. The Rise of the Social Media Superstars
Hollywood celebs are no longer trending. Gen Z’s idols are the social media influencers who capture their hearts with just a click of a (follow) button. Influencer marketing is incredibly effective, so partner up with those who are ‘in’ with the Gen Z-ers and watch your brand soar. Tip: always choose influencers who align with your brand values and are more than just pretty faces (refer back to point 2: authenticity is the key).
5. Customise and Personalise
Gen Z wants everything tailor-made to suit their unique tastes and preferences, so get creative and offer personalised experiences that will make them feel like the centre of the universe. Whether it’s customised product recommendations or interactive quizzes that reveal their spirit animal, making them feel special will earn you a special place in their hearts.
6. Be a Brand that Cares
Gen Z is all about making a difference and leaving their mark, and they want to see brands that stand for something beyond just profits and products. This is where your superhero cape needs to come on, through your brand’s social and environmental initiatives. Support causes that matter to them and let them know that by choosing your brand they’re making a positive impact.