Micro-influencers, who typically have 1,000–10,000 followers, are some of the most effective promoters around, so start scouting 👀 They develop highly engaged niche audiences who trust their recommendations, often even more so than big name influencers. They’re also more affordable, and some micro-influencers may even be happy to accept a commission or complimentary products or services instead of a monetary payment.
To make sure you choose the right influencers, ask for their audience demographic data, engagement rates, and case studies. Also, be sure to scroll through their social media posts to get a clear sense of their voice and style and how they engage with the public. You want to make sure you partner with someone who is aligned with your brand values and mission.