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We’ve put together a quick guide listing some of our best marketing tips that won’t break the bank, perfect for promoting your small business, generating sales, and driving growth.
If you want to expand your reach fast, investing a little money can go a long way. But fear not; we’ve listed tips that will help you spend your budget wisely and achieve a high return on investment (ROI).
Most digital advertising platforms, such as Google and social media channels, offer sophisticated tools for reaching the right users. With these targeted online ads your marketing budget goes toward users who fit your ideal client profile, and you only pay when you earn a click. The benefit of this is that you can set your own budget for ad campaigns, so you never risk overextending your spending.
Each platform has slightly different targeting options, but each one allows you to target your audience based on interests and demographics, or even target specific locations and keywords.
Micro-influencers, who typically have 1,000–10,000 followers, are some of the most effective promoters around, so start scouting 👀 They develop highly engaged niche audiences who trust their recommendations, often even more so than big name influencers. They’re also more affordable, and some micro-influencers may even be happy to accept a commission or complimentary products or services instead of a monetary payment.
To make sure you choose the right influencers, ask for their audience demographic data, engagement rates, and case studies. Also, be sure to scroll through their social media posts to get a clear sense of their voice and style and how they engage with the public. You want to make sure you partner with someone who is aligned with your brand values and mission.
Having a website provides a place for consumers to see what your brand is about and learn more about your products and services. To drive traffic and increase brand awareness, pay-per-click (PPC) marketing is one of the fastest ways to achieve this, involving the payment of a fee each time a user clicks one of your ads. Even if your small business is newly established and you have zero followers or email subscribers, you can still reach thousands by running PPC ads.
As much as we like to think we can handle it all, we’re not superheroes 🦸 and sometimes things slip away without us even noticing. Marketing automation can help you be more efficient, save time and money, stay top-of-mind with your audience, and maximise referral leads and customer retention.
It can also help you make the most of every customer interaction. This means identifying warm leads, putting sales-ready leads on the fast track to conversion, following up with unprecedented efficiency and doing it all automatically.

TO CONCLUDE

Whilst this list is by no means exhaustive, following these tips can really take your small business to the next level. And as you act on them, be sure to run tests and track your results. Keep your strategy simple and your marketing activities can bring about meaningful gains. And if you want further guidance, why not book a call with us? Top notch advice is just a few clicks away.
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