The most popular social channels used today are:
Once everything is set up, it’s time to make a content marketing strategy that defines the following:
– The type of content you will share
– How often you will publish new posts
– When you will share your posts
– How you will interact with your audience on social media
Choosing the right form, whether it’s images, videos, or plain text, is essential, but it’s not always an easy decision. Trial and error is key here as things will become more apparent as you try out different forms and learn from your audience. Also, don’t forget to follow your content plan and be consistent with your schedule.
Just as analysing your company’s performance is standard, your SMM performance is crucial. You need to know if your content is driving the results you want and how to improve it.
The most important metrics you should track for SMM are:
– Post reach/impressions
– Post engagements (likes, reactions, comments, shares)
– Number of page follows/likes
– Account tags views (for videos)
– Each social media channel has these metrics available for you to see on your profile.
You may notice that your audience interacts with reels better on Instagram or that Facebook is driving more enquiries with images, for example.