Research indicates that people spend nearly 2.5 hours a day on social media, so it goes without saying that social platforms pose a huge marketing opportunity. Although they were originally designed for connecting with friends and family, they’ve now become the hub for shoppers to discover new brands and interact with companies online.
Naturally, social platforms increase brand awareness. However, over the years platforms like Facebook and instagram have enabled brands to sell directly from the social network, and now marketers can see a direct increase in traffic, leads and sales.
Without a solid foundation you’ll have trouble creating anything of value. A social media strategy is essential, but you need to ensure that it is built on analysis and behavioural targeting. If it isn’t, you risk losing opportunities to boost your profits and build trust. The last thing you want to do is pour money down the drain after all your hard work.