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Having a well-designed website is crucial for success. It serves as the digital face of your business, and a well-executed redesign can breathe new life into your online presence. However, the road to a successful web redesign is filled with potential pitfalls, some of which can be silent killers for your site’s performance. In this blog we’ll uncover some of the most commonly overlooked web re-design mistakes that can have a devastating impact on your site.
With the majority of web traffic coming from mobile devices, neglecting mobile responsiveness is a big mistake. A website that doesn’t adapt to various screen sizes and orientations not only frustrates users but also negatively affects your search engine rankings. Google prioritises mobile-friendly sites in its search results, so ensure your re-design is responsive across all devices.
In today’s impatient world, visitors expect websites to load in a flash. Slow page load times can drive users away and harm your search engine rankings. Compressing images, optimising code and leveraging browser caching are just a few ways to improve load times and create a more pleasant user experience.

Disregarding Content Quality

Your website’s design may be stunning, but if the content isn’t up to standard, visitors won’t stick around. Refresh and improve your content to ensure that it’s informative, engaging and relevant to your audience’s needs.
Cybersecurity threats are ever-evolving, and neglecting security updates during a redesign can leave your website vulnerable. Keep your plugins and themes up to date to prevent security breaches that can harm your reputation and user trust.

Rushing the launch

One of the most common mistakes is rushing the redesigned site’s launch without thorough testing. Take the time to ensure everything is functioning as intended before going live. A botched launch can lead to downtime, lost revenue, and frustrated users.
In conclusion, a website redesign is a significant undertaking that should not be taken lightly. The silent killers mentioned above can sabotage your site’s success if ignored. Don’t forget essential steps like staying updated on security, and thoroughly testing before launching. By avoiding these overlooked rookie mistakes, you’ll be well on your way to a website that shines in the digital landscape.
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