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Have you ever stopped to think about how much we are surrounded by letters? Typography is everywhere we look, from the ingredients on a food package to the signs on our daily commute. But the different font selections for different texts are not usually haphazard, with there being a lot more to the decision than meets the eye.
Choosing the right typography is a science. It needs to be legible, visually appealing and reflective of your brand or purpose. It’s also about creating a clear visual map for your audience to navigate through, because let’s face it, we all prefer things that are clean and easy on the eyes.
With this in mind, there are some important things to consider when designing your visual message, and we have taken the liberty of listing these for you below:
What should stand out and what should fade into the background? Font sizes, strategic positioning and font weights are all variables that can help create this hierarchy. And hey, there’s even a tool to help you visualise it all so that you don’t have to rely on your imagination alone.
Remember that Logo Quiz game app? It’s a prime example of how typography plays a crucial role in brand recognition. Just a small part of a logo can be enough to give it away. Typography, symbols and colours all contribute to shaping a brand.
It’s easy to stick with the same old fonts, but true creativity lies in how we style them. What you’re doing has probably been done before in some way, shape or form, so you need to make it your own. So let’s stay on top of the latest typography trends and adapt them to our own artistic vision.
Pairing fonts can be a designer’s nightmare, but fear not. Contrast is key, and most fonts have a variety of weights and styles to choose from. Just keep it simple and give each font a role to play.
Typography is all around us, serving different purposes, giving us different moods and feelings, and offering endless perspectives and insights. Typography isn’t just about making things look pretty; it’s about making words matter. Keep our four tips in mind when selecting a font for your brand, and if the choice still seems overwhelmingly endless and you feel you need help honing in on the right font for your product, book a call with us. We’d love to get stuck in!