The influencer market is a fast growing industry that involves utilising social media influencers to promote a brand’s products or services. It can be a useful means to reach new audiences, and has been steadily on the rise since 2013 when Instagram began gaining traction in the social media world. Prior to this we had bloggers, of course, who would write, record, and shoot reviews about fashion, products, brands and more for their online readers. But with Instagram’s high engagement rate, its user friendliness, its focus on imagery, and how well it works on mobile, it has created the perfect platform for content creators to make a living off their talent, with many becoming celebrities in their own right.