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With so many companies jumping on the influencer bandwagon, it’s no secret that incorporating content creators into your marketing plan can be an effective tool. But is it for everyone? Here we discuss what the influencer market is and how to determine if your brand really needs it.

What is the Influencer Market?

The influencer market is a fast growing industry that involves utilising social media influencers to promote a brand’s products or services. It can be a useful means to reach new audiences, and has been steadily on the rise since 2013 when Instagram began gaining traction in the social media world. Prior to this we had bloggers, of course, who would write, record, and shoot reviews about fashion, products, brands and more for their online readers. But with Instagram’s high engagement rate, its user friendliness, its focus on imagery, and how well it works on mobile, it has created the perfect platform for content creators to make a living off their talent, with many becoming celebrities in their own right.

Reach a new, engaged audience

You can target potential customers who may be interested in your products or services.

Build trust and credibility

Influencers tend to be considered as trustworthy sources of information, so their endorsement in a brand can signify a powerful affirmation towards a company or product.

Create Sales

If done effectively, influencer marketing can drive sales and leads for your business.

Build brand awareness

Influencers tend to have a large, loyal following, so getting them to promote your product or service increases brand awareness and reach amongst an audience you may otherwise not hit.

Ok, I’m Listening. So Where do I Start?

Is it a simple case of selecting a popular influencer and striking a deal with them? Not exactly. The choice of influencer matters greatly, so here are a few things to consider when making the selection:

Choose the right fit

Make sure the influencer’s audience is relevant to your business and that their values align with your own.

Influencer marketing can be costly

Depending on the influencer you work with, you could be looking at some serious dollar. Be sure to consider this in your budget when deciding whether to opt for this marketing tool.

Success is not guaranteed

While influencer marketing can be effective, there’s no guarantee that it will result in sales or leads, so keep your expectations realistic and evaluate the risk.

Consider it an investment

Influencer marketing can only be successful if time and effort are invested. Campaigns can’t be haphazard; they need to be carefully planned and well thought out.
Not sure where to begin? We can help! Book your call today.