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Unstoppable for Dean Gera Salons

Brand Development
MOOD, on behalf of the Dean Gera team, orchestrated an exciting photoshoot as part of their brand’s rejuvenation, collaborating with a group of trusted influencers to launch the powerful ‘Unstoppable’ campaign. Our goal was to showcase Dean Gera stylists’ transformative abilities, highlighting the confidence-boosting potential of great hair.
A moodboard guided the vibrant colour schemes and poses, while diverse haircuts and colours underscored the salon’s commitment to individuality. The campaign featured a captivating group photo on their website’s banner and small group shots on social media, strategically timed for maximum impact. All other posts were paused to give ‘Unstoppable’ the spotlight it deserved, and the images graced bus shelters in the Paola area, symbolising Dean Gera’s journey to redefine beauty and self-confidence.