The client had invested time, money, energy and love into stables he had created for some horses that he had rescued. After all the effort, he wanted to give the stables a name and develop a logo, in the hopes that he may be able to open the space to the public in the future. The font we selected, which forms the major part of the logo, is strong and powerful whilst also maintaining sense of a timeless beauty. The more subtle icon feature was design to compliment the font. To create the icon we incorporated the iconic horseshoe, keeping the rustic image of the stable at the forefront and tweaking it to ensure that it tied in nicely with the typography.