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A Campaign for a New Training Course for misco

Brand Development
misco is Malta’s leading knowledge-based independent consulting firm. It works with its clients across all sectors of the economy to create and transform business strategy into reality. The client came to us to assist them in introducing a new fully accredited course in Human Resources Management and Development across multiple channels. We ran a 360 degree campaign in order to achieve the results.
We used different visual styles that included photography or illustrations, and then used AB Testing to see which visual and written content resonated best with the target audience. The campaign was pushed through 3 different mediums: social media, google and email campaigns.