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Cashback Campaign

Brand Development​

Josies Bathrooms has showcased a personal and distinguishing style for more than 50 years, boasting a progressive history of success and development which has contributed significant value to individual, corporate, government and commercial clients. The team at Josies wanted to create a campaign for one lucky customer to win €1000 in cash, the opportunity for which they would have after placing a minimum order of €1500 worth of products from Josies such as tiles, wallpaper or sanitary ware. We wanted the maximum local audience reach so we utilised two means of advertising; digital and traditional.
The traditional mediums chosen to advertise this campaign included print ads in local magazines and a billboard. We managed to secure a strategically positioned billboard on a busy bypass that allowed us to reach a considerable audience.