Josies Bathrooms believes that quality can, indeed, be affordable, and this is what most consumers are after when doing up their homes and commercial spaces. We wanted to utilise a new medium to let an even greater audience know that Josie’s offered a wide range of products to suit all budgets, whilst always maintaining the high quality in their products and services that they are renowned for. We first created a new tag line for the brand to stress this message: Affordable Excellence. We then worked with Spinesplitter Studio and together incorporated this tag line into a memorable radio jingle to include audio branding into the brand’s marketing efforts.