Josies Bathrooms wanted to stress that they offered a wide range of products to suit all budgets, whilst always maintaining the high quality in their products and services that they are renowned for. We first created a new tag line for the brand to stress this message: Affordable Excellence. In order to reach the full market, Josies wanted to make use of the traditional marketing channel of radio so as to reach the full market that they were aiming for. In order to do this and reach clients who were not necessarily on social media, we worked with Spinesplitter Studio and together incorporated this tag line into a memorable radio jingle to include audio branding into the brand’s marketing efforts.