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Highlighting Affordable Excellence Through a Jingle

Brand Development
Josies Bathrooms believes that quality can, indeed, be affordable, and this is what most consumers are after when doing up their homes and commercial spaces. We wanted to utilise a new medium to let an even greater audience know that Josie’s offered a wide range of products to suit all budgets, whilst always maintaining the high quality in their products and services that they are renowned for. We first created a new tag line for the brand to stress this message: Affordable Excellence. We then worked with Spinesplitter Studio and together incorporated this tag line into a memorable radio jingle to include audio branding into the brand’s marketing efforts.