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Flexi-Pay Revolution: Josies Bathrooms’ Game-Changing Campaign

Brand Development
Josies Bathrooms, a tile and sanitary ware brand in Malta, partnered with our agency to launch a game-changing campaign titled “Buy Now, Pay Later” with their new Flexi-Pay payment scheme. From showroom stickers and billboards to three captivating social media concepts, the campaign aimed to offer customers unprecedented flexibility in payment options, transforming the retail experience in their industry. This case study showcases the power of marketing strategies to increase awareness of the new payment scheme through both offline and online methods, thereby redefining consumer engagement and driving business growth.