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A Golden Hour Launch Event for Cult Rhea

Brand Development
#branddevelopment #campaign #content-writing #events #influencer-marketing #large-format-print #organic-paid #photography #print #social-content #social-management #social-media #strategy-planning #video-animation
Cult Rhea’s mission is to create gift lists for those who have their eye on different beautiful items from different stores and suppliers, allowing them to put their list together quickly and easily and likewise, making it quick and easy for their guests and loved ones to choose and pay for an item and have it delivered. Therefore, it does not limit the gift recipients to one or two stores, giving them the freedom to pick the perfect items for their home and reassuring the buyers that they will be gifting items that will be loved.
With Cult Rhea’s service most often being used by couples getting married, this bespoke gift list service needed to be announced to the world of recently engaged couples, and to do that we needed to get their attention. So we planned a fabulous launch party with a golden hour dress code that allowed guests to meet the team behind Cult Rhea and learn exactly what makes the brand so special.
The party took place at one of Malta’s top wedding venues, Razzett L-Abjad, on a warm August night, and featured fun and goodies by some of the top local suppliers, including Briju and their delicious Asado, M.Demajo with their refreshing Tanqueray cocktails, Manouche’s table of tasty treats and gorgeous flower displays by Badokka. Several of the stores who partner with Cult Rhea in the creation of clients’ gift lists had some of their beautiful items on display for the guests to view, and throughout the evening guests were treated to the smooth sounds of local singer Desi Campbell.
We designed, printed and put together a pop-up stand that did exactly what we had intended it to, creating the perfect spot for some Instagram snaps to increase the event’s social media coverage. We also invited several local influencers to increase the reach. And finally, as they were leaving the event, guests were given goodie boxes that contained several different wedding favour ideas to get them even more excited about their own upcoming celebrations.
With Cult Rhea focusing entirely on customising their services to their individual clients, we decided to apply this to the products we created for the launch, creating a custom-painted background texture for all the branding materials used in promoting the event, including the printed invitations and the printed pop-up stand. We love the way it turned out, tying in so well with the golden hour theme of the event.
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