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Creating an Elegant Brand for GG Polo

Brand Development
Our client approached us with an exciting challenge: to brand their newly-formed polo team. Their vision included a logo featuring the initials ‘GG’ and mock-ups of polo gear like horse pads, helmets and shirts adorned with it. Drawing inspiration from the world of polo, we incorporated elements that paid homage to this prestigious sport.
The central motif of a horseshoe, emblematic of the equestrian world, featured as the primary element, artfully mounted on a coat of arms. This nod to the tradition of a crest, historically used to distinguish knights on the battlefield, added a fitting touch to a game where two teams battle fiercely for victory. The logo’s proportions were meticulously crafted, aligning with the font’s aesthetics to ensure perfect harmony between symbol and text. To bring the vision to life we created mock-ups, as requested by the client, offering a vivid preview of how the logo would appear on various merchandise and gear, capturing the essence of their polo team’s identity with style and sophistication.