A Coffee Fellows Tasting Launch Event

Brand Development

#campaign #events #influencer-marketing #large-format-print #photography #social-content #social-media #social-strategy #strategy-planning #video-animation

Coffee Fellows was established over two decades ago, stemming from a love for good, lovingly-handcrafted coffee. Hugely popular in Europe, it operates with a more conscious, responsible mindset, from the way the coffee beans are sourced to the organic ingredients that are used and the vegetarian and vegan options on the menu. The brand finally landed in Malta in November 2022 and MOOD was brought on board to help organise the launch party that would introduce it to the local population.

We carefully drafted a list of influencers and invites were designed and printed and sent to all on the guest list, complete with a couple of delicious smelling coffee beans thrown into the envelope. On the day of the launch event, guests had the opportunity to smell the different coffee beans and taste the different beverages and food items from the extensive menu.

MOOD took care of photography and videography at the event, utilising the photos and videos for the brand’s social media content and digital video screen within the outlet, and with a few fun elements and surprises thrown in, there were Instagram opportunities a’ plenty! The invitees ended their evening with a Coffee fellows goodie bag, sourced and printed by our team.

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A Coffee Fellows Tasting Launch Event