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Social Media: Everything you need to know for your business

Is your brand present online? 

Is Social Media part of your marketing strategy?

Are you looking to grow an online community?

Do you find yourself struggling to manage your brands’ Social Media channels? 


If you’re trying to wrap your head around modern social media, chances are you’re a bit overwhelmed.  Hey, we totally get it. It’s a lot to take in, especially since the social space is almost unrecognisable from what it was a decade ago.


Fret not. MOOD is here to help.


Social media has become an integral part of the online marketing world. It allows businesses to engage with their audiences and promote their products and services through multiple channels. Now more than ever, it is more important for businesses and marketers to understand social media marketing basics.


Whether you’re just getting started and feeling overwhelmed with all the information around you or you have years of experience, we’ve detailed out in this post what social media marketing is and why it is essential for your success.

What is Social Media Marketing?

Social media marketing (SMM) refers to the use of social platforms, like Facebook, Instagram & Linkedin, for brand promotion, to market specific products and services or to attract new leads. The possibilities are endless and boosting your online visibility and brand credibility couldn’t be easier.


The most popular social channels used today are: 

  1. Facebook

  2. Instagram

  3. LinkedIn

  4. Twitter

What Are The Benefits Of Social Media Marketing?

Did you know that there are currently 4.70 billion social media users? That’s 59.0 percent of the total global population! These users spend around 2 hours 30 minutes, on average, scrolling through these platforms. (source: https://datareportal.com/social-media-users)


Two of the biggest advantages of SMM is that it’s completely free and easy to manage compared to other strategies such as paid ads and email marketing and it opens doors for a much wider audience.


More importantly, social media marketing can yield long-lasting results in a much shorter period. For example, SEO often takes up to six months before you generate your first leads. With SMM, however, you can drive visitors to your site within your first few weeks.

Get Started With Social Media Marketing Basics

Every company using social media channels is fighting for attention, and only the best brands will rise to the top. [Insert a cheeky MOOD comment]. 


The steps below will be needed regardless of your goal, as each step is a vital part of your overall SMM strategy. 

1) Research your target audience

Research, everything starts from here. Different audiences prefer different social media platforms. So, let’s start by finding out where your prospects are. This doesn’t mean that you should only choose one platform, but, identifying your target customers and their preferences helps you pick the right social channels and adapt your content accordingly.


For example:

A hair salon will find bigger success on Instagram. But, an accountancy firm can attract a lot more clients on LinkedIn.


Have you seen where your competitors are? Have you monitored their online performance? By doing this, you will be able to identify which channels are working best for them and use it to your advantage. This will allow you to be more confident that your plan will work.


2) Create accounts for your brand

Each platform you choose may have a slightly different way to set up brand channels, however, this must be done and the sooner the better. [Inset cheeky MOOD comment about how handles get taken quickly so you might not find the one you have in mind]


Your main focus here is to maintain an outstanding brand identity so get savvy on your about us sections and bios, keep it light and straight to the point. Be sure to enter your professional business details and use a real phone number, address, and website to increase credibility. 


Your social media channels should immediately be recognisable so be sure to use professional design in your profile, including your logo and brand colors. That allows you to establish consistency and make lasting impressions on all prospects.


3) Publish content regularly

Once everything is set up, it’s time to make a content marketing strategy that defines the following:


– Type of content you’ll share

– How often you’ll publish new posts

– When to share your posts

– How to interact with your audience on social media


Choosing the right form — whether it’s images, videos, or plain text is essential. However, this does not come easy. Trial and error is key here as things will become more apparent as you try out different forms and learn from your audience.


Now, don’t forget to follow your content plan and be consistent with your schedule.

4) Analyse your metrics

Just as analysing your company’s performance is standard, your SMM performance is crucial. You should know if your content is driving the best results and how you can improve it. 


The most important metrics you should track for SMM are:


– Post reach/impressions

– Post engagements (likes, reactions, comments, shares)

– Number of page follows/likes

– Account tags

– Views (for videos)


Each social media channel has these metrics available for you to see on your profile. 


For example: You may notice that your audience interacts with reels better on Instagram or that Facebook is driving more enquiries with images.  


5) Build an audience

Getting your brand noticed takes time, however, as people start noticing your brand, you’ll gain more authority on the platform. Your final step is to drive those leads to your site and convert them into loyal customers or, you can also sell your products directly through those social channels. 


By this point, your audience already trusts your brand and knows about your services. So, all you have to do is make them an offer they can’t refuse. Sit, back, relax and watch the power of social media do its thing. 


To conclude, like any marketing strategy, social media marketing is going to take time and effort. Keep in mind that you may not see results in your first few weeks as you’re still exploring different platforms, but be patient and believe in what you are sharing – Your numbers will improve. 


Need help getting started with social media marketing? Schedule a call with us and we’ll help you figure it out.