MAFA’s Gene Campaign was created to raise awareness around Malta’s indigenous biodiversity, including rare flora, native fauna, heritage crops, and local livestock.

Commissioned by the Research & Advisory Services Directorate and Agriculture Malta, the campaign brought conservation and public outreach together through a bold and educational visual identity. With no existing brand guidelines in place, we developed the campaign’s look and feel across illustrations, signage, flyers, stickers, social media content, and more, creating a visual system that reflects the spirit of Maltese agriculture.